llustration by The Red Dress for TIME
FEBRUARY 2, 2023 3:35 PM EST
Before the pandemic, it was a classic, time-honored pastime, particularly among women: over-60 movie lovers, retired and with time to kill, would head out for an early discount show at the multiplex and spend the day sneaking into the other movies on offer. This is how, not so long ago, your tracksuit-and-sneaker-wearing grandmother or aunt might have started the day with a mainstream crowd-pleaser like The Post and ended it having seen at least parts of, say, Blade Runner 2049 or Get Out. Bad for the movie industry, but good for the soul. And proof that people with a lifelong moviegoing habit are also likely to have curiosity in their bones, an eagerness to check out new things even if they’re not the target audience.
Read more at Time.